Assingment 3a

4 02 2010

How can the principles of design be used in web design?
Principles of design can be used in web design in a lot of ways.  Balance, rhythm, proportion, dominance, and unity are all very important in web design.  Balance and dominance are the two in my mind that are most important for web design, especially business web design.  Balance is an extremely powerful coefficient for an efficient and effective web  design for a business.  dominance is also important for many of the same reasons.

What is Symmetry and Gestalt?

Symmetry is balance.  Gestalt makes use of perception obtained visually.  Proper symmetry is extremely important for a business, especially in logos.   Making effective use of the Gestalt theory, a business can create effective visual representations of their principles.

What is negative space?

Negative space is the empty space or seemingly unimportant background space.  This when used properly can greatly give an image better perception to the viewer.

What is the rule of three?

It goes like this:

Figure 1 is static: x, y and z objects are equally distant. The first step of the rule of three is to create a dynamic interaction between objects.

Figure 2: z is moved slightly to the left and interaction between objects is improved.

The second step in the application of the Rule of 3 is to use objects. Objects can be pictures, geometrical figures (columns), a one word text (title) or a block of text (content), illustration, etc.

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